Ubuntu Education Fund

Ubuntu Education Fund is a grassroots organization that serves a community of 400,000 people in the township of Port Elizabeth, South Africa. Like many start-up non-profits with limited resources, Ubuntu Education Fund's brand evolved over time. Our original charge in 1999 was to update a preexisting logo and design a brochure for fundraising development. After the development brochure we designed Ubuntu's annual reports and additional projects including materials for their first-ever fundraising gala.

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As the organization grew, so did their need to up the level of impact in their communications. With an ambitious fundraising campaign to raise money to build a new community center, the annual reports soon became their most important form of communication to prospective donors. With the use of powerful imagery and four-color printing, the 2009 and subsequent annual reports compellingly convey the Ubuntu story, including information on their service model and organizational achievements, the impact on the community, as well as the sources of their funding.

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The 2010 annual report became the precedent for the Ubuntu brand and the model for other communications the group took on. Eventually the logo no longer represented the maturity and focus of the organization and in 2012 DeFrancis Carbone redesigned it to more effectively communicate the influential and life-changing organization it had become.

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    Annual Report

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    Annual Report

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    Annual Report

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    Annual Report

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    Annual Report

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    Annual Report

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    Identity